In the age of smart phones, tablets, and ever-shrinking portable computers, there are more mediums for sending rich messages about your brand to your database. Text messages, in-app advertising, ppc advertising, banner ads, and email are just some of the new mediums that have emerged in the last decade.
In this article, we'll be focusing on one of the veterans of this group: email marketing.
Sometimes referred to as email newsletters, e-blasts, or inbox marketing, email marketing has been around almost as long as email has.
Maybe you've started marketing to your business's database of contacts through email. If so, good work! You've may have realized that some of the many benefits that email has over snail mail marketing, including cheaper costs and less work.
Have you taken your email marketing to the next level?
If you're not sure what the "next level" is, here are a couple of questions that can help you figure this out:
- Can you tell who reads the email messages you send (and who doesn't)?
- Can you tell who is interested in certain information in your email messages?
- Can you gauge how many people on Facebook or Twitter are talking about your email messages?
- Are you able to tell how many sales you have made from email messages?
If you answered no to those questions, then you might want to learn more about best-practice email marketing. We've written a 10-page eBook that will teach you:
- The type of content that works well for email
- email call-to-actions
- Designs and layouts that get people to click on your content
- How to optimize your email links and call-to-actions
- How to analyze the success of your email marketing
- How to go about tweaking your layouts to increase effectiveness
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