Wednesday, June 20, 2012
Friday, June 8, 2012
Wednesday, June 6, 2012
What’s the point to Advertising?
I mean we all have great customers spreading the word for us, sales are doing okay, we are in business of course. So, what’s the point to advertising?
Well there isn’t one. If you think that your sales are great and you have enough customers, then enjoy the ride. Keep doing what you’re doing, making customers happy.
Now if you want new people to visit you that don’t know about you or your customers, or if you want your current customers to come visit you more often, there might be a point to advertising.
But let’s be straight for a moment, you can spend thousands of dollars on advertising and get nothing out of it. There are hundreds of avenues to spend your marketing dollars so which ones make sense?
There is an old saying, “Half of all advertising doesn’t work, the trouble is we don’t know which half.”
In today’s day and age however, this is becoming more and more untrue. Now, this is great for you, the business that is adverting. The kicker here is working with advertising companies that want to help you with that.
At the end of the day, advertising is about getting you noticed. The challenge is getting you noticed by the right people.
At Intrigue Media, we believe our clients deserved to get noticed, and that is exactly what we do. Give us a shout and learn how we can get the right people in your community to notice you.
Sincerely, the Team at Intrigue Media
Intrigue Media, be seen in your community.
Is your email newsletter working?
In the age of smart phones, tablets, and ever-shrinking portable computers, there are more mediums for sending rich messages about your brand to your database. Text messages, in-app advertising, ppc advertising, banner ads, and email are just some of the new mediums that have emerged in the last decade.
In this article, we'll be focusing on one of the veterans of this group: email marketing.
Sometimes referred to as email newsletters, e-blasts, or inbox marketing, email marketing has been around almost as long as email has.
Maybe you've started marketing to your business's database of contacts through email. If so, good work! You've may have realized that some of the many benefits that email has over snail mail marketing, including cheaper costs and less work.
Have you taken your email marketing to the next level?
If you're not sure what the "next level" is, here are a couple of questions that can help you figure this out:
- Can you tell who reads the email messages you send (and who doesn't)?
- Can you tell who is interested in certain information in your email messages?
- Can you gauge how many people on Facebook or Twitter are talking about your email messages?
- Are you able to tell how many sales you have made from email messages?
If you answered no to those questions, then you might want to learn more about best-practice email marketing. We've written a 10-page eBook that will teach you:
- The type of content that works well for email
- email call-to-actions
- Designs and layouts that get people to click on your content
- How to optimize your email links and call-to-actions
- How to analyze the success of your email marketing
- How to go about tweaking your layouts to increase effectiveness
