Thursday, May 31, 2012
Tuesday, May 22, 2012
How to know if your business's website is performing
In today's web-driven universe, there are a million people with a million different opinions about what makes a good website.
Picture this- a businessman buys a beautiful storefront location in the downtown area of his city. The location is great, lots of potential customers walk by every day, and the way his store is setup fits his products and services perfectly.
This setup seems to work well for the first year. However, after a couple years of the same setup and products, with diminishing sales and lessening in-store traffic, dust begins to collect on the display shelves. The businessman arrives one morning to find that someone has thrown a rock through the big window at the front of the store.
Another year goes by, and the window still hasn't been repaired. Because of the broken window, garbage has blown into your store. Barely anyone even stops to glance into the store, and vistors have dwindled to less than ten a month. While the businessman still keeps the store open, he hasn't made a sale from it in months.
You're probably wondering why the businessman let his store go to waste, or why he even keeps it open.
This story is really about what many businesses have done with their websites. The website is the face of a business and brand online - an online "storefont", if you will.
While it seems ridiculous that someone would leave their storefront window broken for a year, this is often what happens online. Many businesses' homepages have broken links, missing images, or dated design. While these are large contributors to why these websites don't generate sales, the main reason is that these websites were never designed to make sales in the first place.
At Intrigue Media Online, we focus on helping businesses make sales through their websites. At the end of the day, the bottom line for gauging a website's value is whether or not it is generating sales for a business.
Learn about the online marketing funnel or contact us to see if we can help you make money through your website.
